Advertising companies promote products and services for their customers. They are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning). It is a very changeable market, because of the role of IT (overall Internet), and of its increasing fragmentation that forces companies to update their organizations and their ERP in order to win the competition struggle.

MHT allows firms to update easily information and data and make them available with a clear efficiency growth. MHT software improves relationships between the customer and the company, and helps it to respond quickly and easily to client service demands.

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